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Jul 10 2025

Dual Purpose Poultry Field Lab Webinar

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Background to the webinar

In a new set of on-farm trials - the Dual Purpose Poultry field lab, six farms are working with welfare experts and researchers to assess the feasibility of dual-purpose breed poultry systems in the UK (i.e. bred for both eggs and meat). The triallists hope to gather information on the social and economic factors associated with a move away from specialisation in poultry farming, by monitoring their productivity, ability to thrive on diets using less imported high-protein feed, and welfare.

A key outcome of the field lab is to build a community of practice around dual-purpose breeds.

Join this Innovative Farmers field lab group to hear about the motivations and experiences farmers and researchers trialling dual purpose poultry.

Find out more about the Field Lab here.

Speakers and panellists

In this webinar, we will be joined by the triallists and other members of the group, including:

  • Sam Packer, Soil Association - Field lab coordinator and Standards Innovations Manager
  • Dr. Annie Rayner, Planton Farm - Field lab researcher
  • Mike Mallett - Maple Farm, Kelsale, Suffolk - Triallist and mixed organic farmer

Points of discussion on dual purpose breeds

  • Breed information and differences
    Welfare and behaviour
    Feed and diets
    Marketing and consumer engagement

We encourage attendees to bring their questions to the panel through the Q&A, where there will be plenty of time for discussion.

Date, time, location

Thursday 10th July, 10:30-12pm BST, online (you will be sent a Teams webinar link).

How to register

Book your place via this link.